品牌故事：

　　北京豐榮君華酒店是由北京豐榮航空科技有限公司按國際四星級標準建造和經營管理的涉外商務酒店。酒店位于首都機場附近，與新落成的T 3 航站樓相毗鄰，臨近北京機場城鐵及2號機場高速公路，交通便利，環境優雅。
　　“豐榮之實、君華之品、榮君之華、助君之盛”是酒店的經營理念，我們既要把最優質的服務奉獻給每一位賓客，又要把人性化的管理帶給每一位員工，讓他們得到關懷與愛護。
　　Beijing GOLDEN PHOENIX HOTEL Private Limited Company, subsidiary of FENGRONG Aviation Science and Technology Private Limited is built and managed according to 4-star international business class hotel standard. The Hotel is located near the Beijing International Airport, south of the newly completed Terminal 3. The surrounding environment of the Hotel is graceful and serene. It is conveniently located and is serviced by the Beijing Light Rail System and the 2nd Airport Highway. Hotel's main building is nine storey tall, has a floor area of 40,000 square meters and features 380 elegantly designed and well-equipped guest rooms and suites.
　　"Honesty, Growth, Respect, Innovation and Passion", these are Our Management Philosophy. We are committed to deliver luxury and hospitality that is intuitively natural, warm and personal. We respect tradition and embrace innovation, creating a sense of belonging for our customers and people.

命名識別：

　　酒店定名：北京豐榮君華酒店
　　名稱釋義：豐榮君華：豐榮之實，君華之品，榮君之華，助君之盛，可謂得矣。

品牌形象：